Boo! Boards

Boo! Boards is more than a brand, it is a lifestyle.

I created and designed the brand identity for the fictional brand, Boo! Boards using my skills in Illustrator and Photoshop. Next came a campaign to help bring awareness to the brand by creating a summer campaign called “Break the Limits,” where I created a colour palette that would represent this campaign, along with a slogan, “No Limits. Just Skate.” This allowed me to create billboards, merch, social media posts and more to help promote their events and gear. In the end, this also helped me create a promotional video in After Effects (at the bottom), focusing on the “Break the Limits” campaign.