DeSerres Brand Refresh Campaign

DeSerres is a Canadian art store that began as a hardware store in 1908 before changing direction to an art supply store in 1975. The idea behind this campaign is to embrace the messiness in art and create something amazing. I decided to showcase the products you can find in their store in each piece to help create a connection and draw artists in with those products, too. I hand-drew each product, then scanned it in and used Photoshop and Illustrator to create each design. This project combines Design Systems, Layout Design, Typography, and Illustration to engage the artistic audience DeSerres aims to attract.