DeSerres Brand Refresh Campaign

DeSerres is a Canadian art store that started in 1908 as a hardware store before later changing direction to an art supply store in 1975. The idea behind this campaign is to embrace the messiness in art and create something amazing. I decided to showcase the products you can find in their store in each piece to help create a connection and draw artists in with those products, too. I hand-drew each product before scanning it in and using Photoshop and Illustrator to create each design.